While SEO is one of the cheapest ways to start a business, you still need certain tools to achieve the best results. One of the core tools in every SEO professionals arsenal is a rank tracker. In the past, it was possible to target a small number of keywords you hoped to rank for, and all your focus could be directed using specific anchor text. Search engines have changed considerably over the last few years, with excessive usage of anchor text likely to get your site penalized. Instead, an authority site is likely to rank for a whole host of keywords, all of varying degrees of competition and search volume.
A rank tracker allows you to monitor large numbers of keywords in the various search engines, providing you with the current ranking position and, depending on the software, other additional features like recommended keywords, backlink data, and competitive analysis. Of course, it is possible to check for rankings manually, but there are various reasons you might choose to use a keyword rank tracker instead.
The manual method of checking rankings is so time-consuming and unfocused that it is unrealistic for professional SEO work. The current SEO climate places more emphasis on ranking for a bigger pool of keywords, so you need to find an automated option for tracking. It is possible to code your own tracker to operate from your personal server, but this adds a layer of complexity that will only work for the biggest SEO companies.
Track Regional Keywords
Many businesses are not concerned with global rankings, particularly if you operate a local SEO company. You may require country-specific traffic, or simply notice an increase in visitors from a particular location and want to direct your SEO efforts towards these areas. The ability to track keywords in different regions makes a rank tracker an invaluable tool, avoiding the added difficulty of searching manually based on region.
Target the Right Keywords
It is possible to develop a successful site without tracking your keyword rankings, but this won’t be the optimal way of approaching SEO. When you can monitor regular ranking updates, it becomes clear which keywords are generating results, allowing you to focus more attention on these web pages. A good technique is to rank multiple web properties – social media, video, or press release pages – for the same term, and this is only possible if you can pinpoint where your results are coming from.
Requires No Technical Expertise
While SEO can be a complex subject, many tools and training programs aim to take some of the mystery out of it. Certain SEO tools have proven to be harmful to your success due to their spammy nature, but a rank tracker is one of the tools that just makes life easier. There is no technical expertise required to monitor your campaigns, with all the complexities being carried out behind the scenes.
Uncover Long Tail Keywords
Keyword tools can find countless niche search terms, but the search volume they provide can often be incorrect. Marketers can also underestimate a keyword by not truly appreciating the buying potential, focusing too much on the limited monthly searches instead of the value they bring. A rank tracker can bring attention to the long tail keywords that often fly under the radar, with some tools actively suggesting search terms you have missed.
If you don’t consistently monitor your keywords, you can’t accurately assess your SEO efforts. The detailed reports provided by rank tracking tools allow you to track progress over an extended period of time, which is vitally important due to the length of time SEO can take. Also, many SEO professionals work for local businesses, so they need to provide regular reports to their clients.
View Multiple Search Engines
Most SEO attention is focused on Google, but there are plenty of other search engines you should be targeting. Google may be the largest of the search engines, but search volume from other sources can quickly add up. Tracking rankings from every available source will provide a much more accurate picture, and you can’t be sure how the industry will change in the future as various companies compete for a share of the search market.
A rank tracker might not be the most glamorous of SEO tools, but it is probably the one you will refer to the most. As various products come and go, the ability to stay on top of your work remains a vital part of the SEO process. Every successful SEO professional relies on a rank tracker, with data analysis being intrinsically linked to your optimization efforts. For those who work with clients, SEO can be a mystery to those unfamiliar with it, so the ability to accurately prove your results can be invaluable.