It is in the business owners goal to have a landing page that converts visitors into customers. But what happens if you spend a lot of time creating your landing page only to find that you’re not getting the customers that you desire? The following are some very effective tips to create a landing page that is going to generate leads for you that will convert into customers.
Keep it Short and Simple
You want to keep your landing page a short and simple as possible. If people have to spend more time than they’re looking to scrolling through your landing page they are most likely going to leave your page without even looking at what you have to offer. You need to keep your landing page short and concise so that they know it you have exactly what they’re looking to find.
Make a Call to Action that Cannot be Ignored
Your call to action is an integral part of your landing page so you want to make sure you create one that cannot be ignored. You need to situate your call to action somewhere on your page to where it will stand out and encourage your visitors to click through to your website and become customers. You need to make sure that your call to action stands out on your landing page because if it does not you’re going to find that people will not be encouraged to check out what you have to offer in regards to products or services.
Skip the Video
When you’re setting up landing page as you may think that adding a video to it will draw in visitors and encourage them to become customers. What you need to remember is a picture of that shows how your visitors could benefit from your products or services is going to stand out a whole lot more than having them not to sit through even a video that is a few minutes long. So skip the video and choose a relevant picture instead.
Keep Your Sign Up Form Short
When it comes to sign up on your landing page you want to keep it as short and simple as possible. So by all means if you have a long sign up form you should definitely consider shortening it to only collect the basic information that you need from your visitors. You’ll see that this will definitely encourage many more people to sign up for your landing page than if you were to have a longer sign up form.
These are just a few of the things that you should consider when you’re looking to redo your landing page in order to generate more leads. Whether you use one idea or a combination of ideas that aren’t even mentioned here are you want to make sure that you’ll do your research in order to make sure that you create the best landing page possible for your business.